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A Rare Talent:
Ben Monaghan’s work transcends marketing. With the success of several of his marketing campaigns that have been copied by fellow advertisers, parodied on popular entertainment programs, even quoted by newspapers such as the Wall Street Journal -- he has joined the American pop-cultural landscape as surely as “Where’s the Beef” or “Let go My Eggo”. A gifted writer known for his creative flare and marketing savvy, Ben has penned memorable copy for TV, radio and print from his small writer’s studio in Maine. Ben has written everything from catalogues, print campaigns, radio spots, Web copy to television. He has also authored several screen plays, a novel and is currently working on a small indie film, bringing together some of the best Maine filmmakers and artists
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Design Partners:
Glen Halliday Design www.glenhalliday.com
After being introduced in 1998 at an awards banquet where both were being honored, Ben Monaghan and Glen Halliday decided to pool their talent together and began a long collaboration that has led to many award winning print campaigns, branding initiatives and Web Designs. Together they createdPoseidon’s Feast, a seafood brand that will soon be available in grocery stores across the nation; as well as developed campaigns for some of the country’s most popular brands, including Sony Music, Sturbridge Yankee Workshop, SmokeAway, Bally’s Total Fitness, Viacom and Focus Factor.
A gifted designer, Glen Halliday is one of only a handful of designers in the country who understands the unique demands of Direct Response Marketing yet is equally conversant in traditional marketing and branding. A much sought-after designer, he has a studio in Windham, Maine where he lives with his wife and three children.
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Media Partners:
Strategic Media Inc. www.strategicmediainc.com
Ben Monaghan and Strategic Media’s President, Jeff Small, have frequently teamed up to develop campaigns for some of the industry’s biggest Direct Response players. A preeminent Media Buyer specializing in Direct Response TV and radio, Jeff Small has pioneered some of the industry’s most rigorous testing methods, ensuring accurate data to best gauge the success of individual ads. Together, they are able to bring together the creative and the analytical, fine tuning campaigns to achieve maximum impact with speedy turn around and delivery.
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