Ben Monaghan on writing for radio:

“I like to think of each individual radio spot as a theatrical release. You write a script that you believe will work – a process that’s part creative, part experience and part inspiration -- then you cast the parts, put together your production people and go into the studio. That’s where it happens – in the studio. Sometimes it can take an afternoon, sometimes it can take days… but when you finally get it right, it’s show time. That’s when we hand the ads off to the media buyer to be tested. These are exciting times. It always amazes me how invested I still get in the process. Even after all these years, I still get anxious waiting on the numbers – to see how the ad did. It’s gratifying to know that your ad did well, that you did your job and you and your client will make money. How many people can say they love their work? I’m lucky
I guess.”

What Ben's clients have to say:

“Ben Monaghan writes hits. If his radio ads were charted by Billboard, he’d have more number one singles than Elvis.”