Radio:

Ben cut his teeth writing and producing radio ads in the Direct Response industry. Ben’s ads are noteworthy for his creativity, strong production values, and for the numbers they generate. In one of the toughest DR environments in history, he has continuously championed successful radio campaigns in both long and short forms. (select sample below)


Prolific
Smoke Away
Maxoderm
Renaissance

Television:

Ben actually began in television, writing scripts and working on productions for national commercials and programs. Over the years, he has developed a niche in the long and short form formats, partnering with Groff Film to produce Pentabosol, SlowBurn, SmokeAway and others of note. (select sample below)

Alexil
Pentabosol
Reading Movies

Catalog:

Ben has sold everything from lampshades to a weight loss supplements. He has written over fifty different catalogues for five different companies. He understands the mail order business, how to maximize revenues per page, product placement, printing – even how to compose shots. (select sample below)

Sturbridge 1
Sturbridge 2

Print

A lot of Ben’s radio spots have begun as print ads. Although different, much of the concepting, demographic targeting and creative development is similar. Through utilizing his design partners, Ben has put together numerous successful print campaigns, offering his clients an array of services and a unified marketing campaign. (select sample below)

Directv
Kids Fighting Chance